
What is SEO? How does Google search engine work?
According to Wikipedia
Example- If you searched for a keyword in google, you'll get millions of search results, but you'll only visit websites that rank on top pages, because the information you're looking for will only be found on the first page that sites are listed.,Therefore, we do SEO (search engine Optimization)to rank on Google's top page.
The main purpose of SEO (search engine Optimization) is to index the website or blog in search engines (Google, Being, Yahoo etc.) so that organic traffic increase on the web site.
The SEO is of two types. 1. On-page SEO 2. OFF-Page SEO
What is On page SEO (search engine Optimization)
On-page SEO: ON PAGE SEO is the work we do in our blog, such as using Keywords in the blog description, in body text, as well as the URL of one of your old Post's anchor text, and so on.The on page itself is a very big topic The meaning of ON PAGE(SEO) is to make your website accounting of Google rules.In the ON PAGE(SEO)service we edit our website to make it so that Google can read it as well and the user is more attracted to the website.
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What is off page SEO (search engine Optimization)
In Off-page SEO: Off-page SEO (search engine Optimization) When talking about off-page(SEO), I get focus on backlinks. Backlinks give a support to the website in a way. We encourage the post of our site or a blog whether it is backlink, directory, submission, commenting, or through a social network.![]() | |
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Keyword Research: For Keyword research, we generally use the "Google Keyword Planner Tool" which is the best tool. We also get an estimate of competition and CPC with monthly searches on keyword.
Competitor Analysis: After Keyword selection, the website of competitor or its post is used to determine how much we need to make a competition on the topic or Keyword to which we are writing blogs. Ahrefs gives us complete information on the backlink, referring domains, anchor text of our competitor website so we can give our competitor a stiff bump if we try to get better SEO from our competitor site.
Backlinks: After writing to the blog we do backlink generate for your post. There are a lot of ways to generate backlink like other posts related to your post, directory submission, guest posting and more.
Website analysis: Using Google Analytics for Web sites provides us with a source of traffic to our blog or website, bounce rate, user-specified time on the site, etc., so that we Interest is also estimated and what kind of post the user likes.
Keyword Focus: After competitor Analysis, we write our blog on the topic we've been selecting from Keyword Planner tool. We focus on the keyword that you select in our posts, such as using the
keyword in the blog description in bold, using keyword in the body text, italic, Strikethrough, H1-h6 is the use of keywords in a key if possible. These tectis highlight your keyword so that Google focuses on your blog's posts as you focus your keyword on your blog.
Social media: is also a great way to increase traffic to the website. Where we get backlink from a large social networking site like Facebook, Twitter, Google Plus, we can deliver our posts to more people through the community, pages, groups and information they share. So always be active on social networking site to add as many people as you do. Join groups that have a higher number of users.
Guest post: The blog or website that has already grown,You submit your guest post to such blogs. By which people will get to know you and your website will start getting traffic.
When we do some search in Google, we have a page open called Serp i.e. search Engine result page. There are two types of result on this page.
Paid results – which are advertisements and come in by paying money.
The Organic results and Paid results on the SERP page look something like this –
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Photo Created by - pinterest |
These Steps for SEO of Websites or Blogs
Submit in search engines
If your blog or website is new, then first you submit it to all search engines like Google, Bing, Yahoo etc.Find keywords
The most important of the keywords is search engine optimization. To succeed in the SEO field, we must come to choose the right keywords. For this, we can use Google Keyword Planner. This is free tool.- Use keywords Page title
- Use keyword in Meta description.
- Use keywords in the headings.
- Do not use keywords much in content.
- Use the keyword in the url of the page.
Submit sitemap of your website
Sitemap is an .xml file. This file contains all the information about our blog.images Optimize
Optimizing images is very important. Proof of images in your blog Use keywords in the ALT tag of each image. Search engines do not recognize images, they know the same name of the image, then you tell them in alt tag.High-Quality Content
Content should be good because its content is king of SEO. And Blog has quality content, so many chances are renk you blog, website, artical that search engines will like it too.Write artical / contant regularly
Search engines know that this blog is active so putting content on your blog temporarily helps us to do SEO.internal linking
Internal linking is very important. Linking one page to another page is only internal linking. A good internal linked site tells google that this site is very resourseful. With this, all our blog posts get SEO boost. And this is only possible when there is more content on our site, which can be linked to each other.distribute artical / contant to social sites
In today's competitive time, we do not have to wait for people to find us, but we have to reach our content to them. There are lots of social networking sites where people spend their time - like - Facebook, Twitter, Pinterest, Instagram, LinkedIn Etc.Create high quality backlinks
Backlinks have a very good effect on taking from related sites to your field, on our SEO ranking. Backlinks are very important in our SEO. When making backlinks, we have to take care of a lot of things.Sitemap
Sitemap is a type of map that lets Google know the structure of all the posts in your web site.When Google reads a website, the first Google crawler searches for a file called sitemap.xml.If these file crawlers are found, then the civilian crawls the whole website.Crawler has trouble accessing all the pages of your website Therefore, please put sitemap on your website.Responsive Website
Today most people use mobile or tablet and non -reeponsive websites do not work on them properly. So if your blog or website or website is not mobile responsive then make it responsive. It will be able to rank search engine results page (according to Google updates/link/button).Social Media Sharing
People who like our blog, people share our blog, Google knows that it is a useful post and increases in visit and our ranking search results.meaningful title and description
Also note that our title and description match our page. So, when searching Google, the focus of the logo will go on and click on our website. According to Google's guidelines, it is very important in search engine optimization that we pay a lot to our Meta title and meta description.URL Structure
The URL of your post's URL helps you rank it.The URL of the post should be so that Google can read it and find out which post is relayed from the topic.Website speed
If the website's speed is slow, google search engine reduces our rankings. Google wants to give our users the best experience If the site takes time to open, visitors will go back and our bounce rate will increase and ranking will decrease in google.Google Analytics
This is a very powerful tool. You can analyze your SEO efforts with the help of Bounce Rate, Time speogle analytics. With the help of Google analytics, you can analyze your SEO efforts.If you like please share! If you have any questions, you can ask through comments.
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